Even when people tell me, “You are very rude,” what they are referring to is not my personality or my worldview, but the “repulsiveness of my style.”

 Even when people tell me, “You are very rude,” what they are referring to is not my personality or my worldview, but the “repulsiveness of my style.” I can easily sense this. In other words, what they mean is this: “Present yourself in a more normal way on the outside so that you will be liked.” There is not even any real reference to my identity, because the only thing they care about is how I “reflect my style.” Capitalist consumerism has exploited personalities, turning them into toys that can be played with through clothes, mottos, hair colours, jewelry, and tattoos, and so the only “personality” people now possess has become their image.