Had the USSR won the Cold War, what would seem extraordinary today would not be the ubiquity of the ruble, but that of the dollar.

 A person who finds it natural that the U.S. dollar is the world’s main currency, yet would find it unimaginable if the world’s main currency were the Soviet ruble, reveals exactly whose puppet their mind is: capitalism. Capitalism has commodified even minds themselves, making its own existence seem natural—indeed, embraced as a source of freedom—and thus causing people’s sense of belonging to be tied to the First World, leading them to spew hatred toward everything beyond it. For capital didn’t just win markets—it colonized imagination, to the point that anything clashing with the liberal dogma became a “totalitarian concern.” Had the USSR won the Cold War, what would seem extraordinary today would not be the ubiquity of the ruble but that of the dollar—just as what would seem strange would not be speaking Russian but speaking English—for minds would have evolved accordingly, as extensions of history once again. What is seen here, then, is not a simple flow of history but the fact that minds serve as carriers of invisible ideologies—and are predisposed to do so.