Background of an institutional propaganda.

 During the routine, conventional exams that nobody at school took seriously—and which by definition required no originality or depth—they would photograph and film us. When the cameraman entered the classroom, those who were asleep were woken and ordered to look at the papers in front of them. They posed for the camera, and once the cameraman left, they put their heads down and went back to sleep. The footage was then uploaded to social media for self-promotion. Outsiders, seeing only the moment when everyone appeared to be studying, mistook that image for reality. People—especially parents—viewed it through a rosy lens and clicked the like button, saying “wow.” Yet only Goebbels is declared a devil, because his writings expose the covert methods of advertising used by teachers and principals—the propagandist lackeys and merchants. The methods differ—one uses media and ideology to control a population, the other uses social expectations and institutional authority to manufacture prestige—but the essence is the same: manipulation of perception.