“Self-help” books prey on discontented people who feel disturbed by various but mainstream forms of suffering—for example, “meaninglessness,” “uselessness,” “loneliness,” and so on.

 "Self-help" books prey on discontented people who feel disturbed by various but mainstream forms of suffering—for example, "meaninglessness," "uselessness," "loneliness," and so on. Yet these feelings do not come from the person themselves; they are created by society and then sold back to the person as something to be "fought" against. In this way, society invents both the enemy and the ally, staging a false conflict from which it profits. But a person whose dissatisfaction does not lie with suffering itself, but rather with the refusal to accept loss and pain—in other words, someone who finds peace and calm in carrying all these cursed labels instead of being disturbed by them, someone different and authentic—cannot be trapped by these methods. Consequently, such a person also does not take seriously those propaganda books that command what to do and what not to do.