"Special" days.

 On days considered “special” by society, stores and shops offer discounts. Companies announce that they are lowering the prices of their products specifically for this day because they have no other choice: if one company offers discounts, people will gravitate toward it, and the others will incur losses. Therefore, other companies imitate this; everywhere, advertisements for discounted products are displayed, all “dedicated to this special day.” As a result, a misleading atmosphere of unity, joy, and excitement emerges. Yet these actions are not sincere but done out of necessity, since failing to follow suit means suffering losses. This situation is quite similar to how people act “special” on these days because they, too, don’t really have much of a choice.